Design and Memory International Seminar (2011)

Design and Memory International Doctoral Seminar

13.30-17.00 / Thursday, 24th March 2011

Lecture Room 869

Aalto University School of Art and Design

Seminar Chair: Haian Xue ( haian.xue@aalto.fi )

Introduction

Memory is one of the key factors that make us who we are. It could be personal or shared, episodic or semantic, emotional or impassive. Memory is crucial to design. Consumers/users do bring their memories to bear upon the task at hand (e.g. to interpret advertising, evaluate artefacts, make choices, figure out how to use certain product, etc.). Although design and memory still seem to be two separate domains, the knowledge gap is being bridged by design researchers.

This Doctoral Seminar, which is supported by Design Connections Doctoral School, Aalto University School of Art and Design, gathers professors and doctoral students who are interested in the area of design and memory from Finland, UK and United States to share their thoughts.

Program:

13.30-13.40 Welcome Note

13.40-14.30 Keynote: Prof. Martin Woolley (School of Art and Design, Coventry University, UK): Recalling the Future – Memory, Design and Research

14.30-15.00 Katriina Heljakka (Doctoral Student/Aalto University School of Art and Design, Finland): Towards Tangible Memories: Stories, Time and Design in Contemporary Toy Culture

15.00-15.30 Pedro Carvalho de Almeida (PhD Student/Central Saint Martins College, University of the Arts London, UK): Brand Identity as Cultural Experience

15.30-16.00 Coffee Break

16.00-16.30 Siwen Liu (PhD Student/College of Design, North Carolina State University, USA): Effect of Prior Experience and Familiarity on Product Use for Older Adults

16.30-17.00 Haian Xue (Doctoral Student/Aalto University School of Art and Design, Finland): Nostalgia and Design: Examining Nostalgia from the Design Perspective

17.00-17.10 Closing