Switch! Energy Ecologies in Everyday Life
Ramia Mazé and Johan Redström
Switch! is a design research program that by interventions and disrupting existing patterns tries to influence people and their perception of energy. It uses design practises in solving complex issues and provoking people to look those things, that may have been taken for granted, in new ways. Switch! has been carried out as an event-driven process consisting of experiments within smaller teams. This article also describes the six design examples that were created.
There is no single answer to the question of how people should live, nor any silver bullet for solving current ecological problems—and yet, contemporary design must seek ways to think and act in light of emerging environmental challenges.
Design problems might be understood as an open set of issues with many possible resolutions, the design process as reflexive inquiry in which new questions or even problems may be generated along the way, and the product of design as one proposition among many competing ideas
For the reflective practitioner, each move within a design process is the basis for self-reflexive and wider analysis that is allowed to reframe or redirect the whole
Projects that put forward questions as the central tenet of the research, instead of, or as well as solving or resolving problems, tend to produce objects that critically rethink the parameters of the problem itself
Design has, in fact, long moved past a narrow focus on the form of discrete objects, demonstrated by the increasing interest in product-service systems, user experiences and lifestyle values
Design in the end must deal with intervention of the new in material, technical, social—and inevitably environmental—conditions
“It is not so much a product in itself but the interactions within, around, and through many things within a particular setting that must come into focus.”
Consider the effect of introducing, for example, a new piece of clothing or furniture into a wardrobe or household: not only does it add something “new,” it changes the perception of previously existing things as “old”. While a consumer’s lifestyle, values and habits, cannot be designed in totality from above, they can certainly be influenced from the bottom up.
“Electricity raises an interesting issue. Other technologies and products may have a more obvious novelty value, objectified and packaged in ways that more forcefully intervene in the new. However, the structures, objects and actors participating in electricity use—such as grids and infrastructures, plugs and appliances, producers and consumers—are already deeply integrated into the everyday and extensively covered within sustainable development. In fact, the question of energy is not only a matter of introducing something, but a matter of rediscovering it, of uncovering something currently hidden and taken for granted. So, here, we might take another look at when and where design interventions might matter.”
Switch! is a continuation of our ongoing research into how design can promote awareness of energy use in everyday life.
Here, design is not considered as an instrument or tool employed to create interventions—instead, design discourse is the target of our attempt to intervene with new perspectives on how we might relate to environmental issues
-Tommi