An Indian firm which focuses on emerging market research

November 14th, 2013

Center for Knowledge Society

Key words: design research, emerging market, quantitative and qualitative research, trend.

How to explain co-d in general way

April 27th, 2012

customer value

March 8th, 2012

Service design looks at how users/customers go through and interact with service with the time being.

My thesis tackles the issue of how to add customer value in the strategic plan by designing playful experiences. In the design of utilitarian services, how to embed playful aspect in the strategic plan.

The end users and stakeholders are involved to co-create hands on scenario.

According to Morris. B. Holbrook, typology of  consumer value are EFFICIENCY, EXCELLENCE, STATUS, ESTEEM, PLAY, AESTHETICS, ETHICS, and SPIRITUALITY.


EU project: Design for the senior

March 7th, 2012

Protected: To you

February 16th, 2012

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Behavior chang v.s. Entertainment

October 30th, 2011

Games, Life and Utopia conference 2011

rilla khaled

Blog August, 2011

Serious game institute

Behavior Change Perspectives and Communication Guidelines on Six Child Survival Interventions

Design with Intent_Dan Locktan toolkit

donation via social media

October 18th, 2011

Social media: 4 reasons why donors need to take the leap Stanford Social Innovation Review

Privacy online

September 29th, 2011

Tim O’reilly

IoT personas MIT

September 29th, 2011

type a name and see what kind of the person she/he is

UX &user involvement in develpment_Sari Kujala

September 26th, 2011

User involvement approach (2003): 1.user-center design, 2.participatory design, 3.ethnography, 4.contextual design


The aim is that using the product feels good:

-stimulation (Hassenzahl 2004),

-identification (Hassenzahl), communicate user’s personal values

-rewarding (Van der Heijden),

-surprise (Derbaix and Vanhamme 2003)

sentence completion method for evaluating UX.

check______Exploring playfulness in user experience of personal mobile products