Service design looks at how users/customers go through and interact with service with the time being.
My thesis tackles the issue of how to add customer value in the strategic plan by designing playful experiences. In the design of utilitarian services, how to embed playful aspect in the strategic plan.
The end users and stakeholders are involved to co-create hands on scenario.
According to Morris. B. Holbrook, typology of consumer value are EFFICIENCY, EXCELLENCE, STATUS, ESTEEM, PLAY, AESTHETICS, ETHICS, and SPIRITUALITY.
Social media: 4 reasons why donors need to take the leap Stanford Social Innovation Review
type a name and see what kind of the person she/he is
User involvement approach (2003): 1.user-center design, 2.participatory design, 3.ethnography, 4.contextual design
The aim is that using the product feels good:
-stimulation (Hassenzahl 2004),
-identification (Hassenzahl), communicate user’s personal values
-rewarding (Van der Heijden),
-surprise (Derbaix and Vanhamme 2003)
sentence completion method for evaluating UX.
check______Exploring playfulness in user experience of personal mobile products
keywords: brainstorming, innovative idea, role play, action research, design approach